Article on Motorkáři.cz
Content marketing that reached the country's biggest moto portal
View project
A short animation promoting Pitbike Akademie on social media. The goal is simple: stop the thumb mid-scroll and deliver the main message in a few seconds — because that's exactly the window where viewers decide whether to keep watching.
Challenge
Social feeds are saturated. A static image isn't enough; a long video gets skipped. The format had to sit between the two — the dynamism of video at the length of a banner. And it had to work without sound, because most people scroll muted.
Solution
An animation with motion that draws attention even in the preview and a message readable without sound. Pace and cuts are built for a mobile screen — no tiny text, no overcomplicated scenes.
Result
The client has a video format that fits a Facebook audience and broadens awareness of the academy without launching expensive video production. Easy to reuse across seasons.