PitArena
From zero to bookings filled months ahead
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BARANA sells bioclimatic pergolas, aluminium fences and gates — a considered purchase that takes time. The website's job is to shorten that thinking and convert it into an enquiry. I built a premium presentation site with a strong hierarchy plus a landing page wired up directly for paid campaigns.
Challenge
The client needed a site that visually stands up to premium competitors and still converts. It had to separate the product lines clearly, stay fast, and work as an entry point for Meta Ads and Google Ads — with no compromise on mobile.
Solution
The design uses minimalist typography, contrast, and a "headline → benefit → action" hierarchy. The main landing focuses on bioclimatic pergolas with a single conversion goal; service pages keep the same rhythm. Built so future reviews, references, and new content can scale in without breaking composition.
Result
BARANA now has a site they're confident pushing paid traffic to. Visitors understand the offer without picking up the phone, mobile is as fast as desktop, and the structure is ready for new product sections. It's a live tool for winning orders — not a digital business card.