PitArena
From zero to bookings filled months ahead
View project
Petr Kroulík runs a showroom for flooring, doors and interiors. The 15-year-old website was driving away the customers who would have otherwise dropped by. I rebuilt the site from scratch — design, copy, structure. The goal wasn't a "nice website"; it was a site that functions like a first business meeting.
Challenge
The original site looked like a budget catalogue. Clients looking for a premium showroom left without making contact, and the owner himself admitted the site failed to communicate the quality of his service. It needed to clearly outclass template-based catalogue sites and bring the client's trustworthy voice forward.
Solution
The site walks visitors from inspiration to a concrete action. The breadth of work (flooring, doors, interiors) is clear without overwhelming. Copy avoids jargon and explains what the client actually receives in cooperation. The visual style matches the showroom's real quality — no "fake luxury". The website is the first touchpoint with the business, and it should look like one.
Result
The client now speaks about higher brand credibility and customers arriving informed about how the collaboration works. Enquiries that used to waste time on both sides are now filtered upfront. Positive feedback focused on design, clarity and overall UX.