An agency uses a layout they've used five times before. They add your text and logo. The result looks professional — until you look at your competitor's website. Same sections, same words, different colours and logo.
This is not the case where other would-be web designers just fill templates with data for outrageous fees.
02
The template looks fine. It looks like everyone else's, too.
Three companies in your industry launched the same template last week. The agency drops in your text and logo — the result is interchangeable, and the platform keeps you on a monthly subscription you can't take with you.
03
You never speak with the person who builds the site
The person selling you the website isn't building it. The people building it aren't talking to you. Context and intent get lost in the middle — and the result doesn't match what you wanted.
How I do it differently:
Every project starts with understanding your business. I write custom code — no templates, no WordPress, no intermediaries. You speak directly with me from the first meeting through launch and beyond.
What I build — custom websites, apps and e-shops
Custom websites
A presentation website that sets you apart from template-driven competition and starts bringing in customers.
Custom code — no WordPress, no templates
Conversion-focused structure built around your business
Maintenance-free with fast load times
from €1,000
Web applications
Internal systems, customer portals and tracking tools that save you both time and headcount.
Process design before a single line of code
Integrations with your existing tools
Custom admin without monthly licence fees
from €2,200
E-shops
An e-shop built around your product — without paying for plugins and themes every month.
Checkout and catalogue designed for your range
Integrations with accounting, couriers and payment gateways
Indicative entry prices for the three project tiers. You receive an exact written quote after a short consultation.
Starter
€1,000
Up to 5-page presentation site for sole traders and small businesses.
Standard
€2,200
Multilingual site with blog, conversion tracking and a booking system.
Custom
from €3,800
E-shop, web application or a complex custom portal.
Why work with me
For 18 years I ran projects at Toyota where the production line was not allowed to stop. I now apply those same principles — exact specification, analysis, verification — to web projects. I work solo: you talk directly to me from the first consultation through launch and beyond.
Custom code, no templates
I build to your business — not from a template your competitors have already used.
Price upfront
You receive a specification with an exact price before work begins. What's in the specification is on the invoice.
Direct contact
You communicate with me directly — no salesperson, no coordinator, no ticket system.
Built to last
Maintenance-free operation without WordPress updates and plugins — no monthly security patching.
From first message to a launched website — 4 clear steps.
1
Consultation
60 min, within a week
I start with a consultation, not a form. I need to understand your business, your customers and what the website should actually do — bring contacts, sell a product or build trust.
He truly listened to my needs and then turned them into something I was completely satisfied with.
2
Specification
2–5 days
Before I start working, you'll receive a written specification: what will be on the website, how many pages, what technology and how much it will cost. No surprises on the invoice. I'll estimate the delivery date realistically — always upfront, never retrospectively.
He rigorously analyses the situation and wants to understand current processes. He collects requirements from clients and explores visions for the future.
Note on timelines: a website doesn't only depend on my side. Approvals, materials from the client and feedback are part of the process. The timeline is always an estimate, not a binding commitment — and I say that openly from the start.
3
Build
3–10 weeks
I keep you informed about progress and involve you in key decisions. The result reflects what you wanted — because I don't wait until the end of the project to find out.
4
Launch and support
by the next business day
Once you approve deployment, the site usually goes live within one business day. After launch I stay available — small tweaks, technical questions and analytics help go through me directly, with no ticket and no waiting.
Launch within 1 business day of approval.
What my clients say about working together.
Pavel Baudyš
Toyota ředitel řízení výroby, montáže a logistiky
Z mého působení v Toyotě
S potěšením mohu poskytnout tuto referenci pro Ondřeje Krišku, který pracoval v naší společnosti Toyota 18 let. Jednou z nejsilnějších stránek Ondry je velká chuť rozvíjet se, což je viditelné na jeho výsledcích.
Rostislav Toman
Tradiční výroba pralinek, s.r.o. Manager
Oceňuji vysokou odbornost a profesionalitu. Postupnými kroky jsme odladili očekávání, realitu a na základě rad i optimalizaci toku dat. Zažil jsem předčená očekávání v praxi. Z mé strany jednoznačně doporučení na spolupráci.
Stanislav Holcmann
Pitbike Aréna majitel
Tenhle web meister dělá stránky pro nás a můžu jenom vřele doporučit. Výborná komunikace, kvalitně odvedená práce, spoustu inovativních, praktických nápadů.
Hana Jaskmanická
VP INDUSTRY výkonná ředitelka
Chtěli jsme mít pro naši firmu kvalitní a odlišné webové stránky. Díky individuálnímu přístupu, flexibilitě a profesionalitě odpovídá výsledek našim představám. Vřele doporučuji.
Ing. Ivo Štěpánek
J. K. fire and safety consulting podnikatel v oblasti BOZP
Služby pana Ondřeje Krišky vřele doporučuji. Jedná rychle a efektivně. Byl to pro mě velký rozdíl mezi předchozím IT dodavatelem. Je dobře, že v této zemi máme i takové odborníky.
Václav Pešice
Upstyle systems software developer
S Ondrou je skvělá spolupráce. Vždy se snaží udělat pro klienty maximum. Za velmi nízkou cenu odvedl perfektní práci. Rozhodně má moje doporučení.
18 years at Toyota. Then I left.
The automotive industry taught me one thing: behind every top result there are always the same steps. Analysis, design, testing, verification — and then again. No shortcuts, no guesses. Principles that work regardless of the industry.
I now apply these principles to every web project. You'll notice it at the first consultation, in the specification you receive before work begins — and in the result.
One of Ondřej's greatest strengths is his strong desire to develop — not just meeting customer needs, but exceeding their expectations.
A template is quick to build. Leads aren't.
Generator versus your business
Today's generators can click a layout together and drop in text and images. What they can't do: work out who you sell to, why a customer should choose you, or where prospects drop off. A website built to sell starts with the second part.
Non-expert + AI
Quick result.
Generic, unvalidated, interchangeable
Without customer and competitor research
Without a strategy for what the site says and in what order
Nice-looking — identical to dozens of others
An AI website makes sense when you're testing an idea without commitment.
Expert + AI
Just as fast where it makes sense. And without a generic result.
Built on strategy, data and your customers
Control and a result someone is accountable for
Content designed so people stay and contact you
A website that differs from competitors — intentionally
If you run a business, this is a difference your customers will notice.
I use AI as a tool — it cuts down on routine work. Decisions about what the site should say, to whom, and in what order are not something it can make for you. That work has to be done before the website is built.
Selected projects
PitArena
Training slots are booked months ahead — bookings, vouchers and event sign-ups all run through the web without manual handling.
You'll receive a specification with an exact price before work begins. What's in the specification is on the invoice. No extra costs, no surprises.
Direct contact always
You communicate directly with me — not a salesperson or coordinator. Call any time. In the vast majority of cases I'll pick up immediately.
Frequently asked questions
What will it cost?
See the pricing anchor above for indicative entry prices — Starter €1,000, Standard €2,200, Custom from €3,800. You get an exact written quote after a short consultation, and the invoice matches the specification line by line.
How long does it take?
From first message to a launched site typically 4–12 weeks — a week for consultation, 2–5 days for the specification, 3–10 weeks for the build, and launch by the next business day after approval. The detailed timeline for your project goes into the specification.
What if I'm not happy with the result?
I work in short iterations and send progress previews — I don't wait until the end of the project to find out whether it fits. If something is off, we fix it right away, not after the invoice. What's in the specification, I deliver.
What does "maintenance-free" mean?
No WordPress, no plugins, no monthly security updates. The site runs on custom code — it just works, doesn't need regular patching and doesn't break from template collisions. Small content changes go through me directly, with no ticket.
Got a different question?
Send it over.
I pick it up and reply by the next business day. No sales pressure.
Enquiry
Send me a few lines about your project. I'll reply within 24 hours.
No salesperson, no ten-field form. A short description is enough — I'll reply personally and we'll see if working together makes sense.
They help me see what works on the site and what doesn't. No data selling, no tracking nonsense — just a few numbers so I know whether to keep improving things.
See the cookie policy.