Price is the first thing people ask me about, and it is the right question. But nobody can honestly give you a single number. A €1,900 website and an €8,000 website are two different things. So here it is straight: what a website costs with me, what is in the price, and what moves it up or down.
Why I do not have one number
A website is not something off a shelf. When you write to me that you want a website, all I know so far is that you want a website. I do not know how many pages it should have. I do not know whether you want to manage the content yourself. I do not know whether you need to sell through it, or whether it has to work in English too. Every one of those moves the price.
Here is how I do it. First we go through what you need. Then I write you a specification that says in black and white what I will build and for how much. That price holds. The invoice at the end matches the specification from the start. If you decide along the way that you want something extra, I tell you the price first and you decide.
What you are actually paying for
You are paying for my time and for what I know how to do with it. You are not buying a template licence, and you are not buying the hours of a salesperson who sold you the site and then disappeared. I work alone, so there is no agency overhead in the price and no coordinator forwarding me your emails.
I write websites in my own code. I do not assemble them from page builders and third-party plugins that need constant updating and eventually break. That costs more at the start and less over time, because there is nothing for you to repair.
What it comes to with me
Most projects land between €3,500 and €8,000. The smallest site I build is a presentation site of up to five pages, from €1,900. What yours will cost depends mainly on the scope.
Presentation site — up to five pages. For sole traders and small businesses for whom a bigger scope makes no sense. It will be fast, it will work properly on a phone, and no link to your enquiry form will be broken. Do not expect it to start bringing in work on its own — that takes more work than the smallest scope allows. But it will be done properly.
Business site — up to twelve pages. A custom website with simple content management, so you change texts, photos or references yourself. Another language version is possible. This is what most companies order.
Custom — no scope limit. An online shop, a booking system or a custom application. The scope is not fixed in advance; the price follows from what the site has to do and which systems it connects to.
I am not registered for VAT. The price I quote you is the final price. What exactly each level includes is broken down on the pricing page.
You know the price before I start working. Not when the invoice arrives.
What pushes the price up
- A connection to a system you already use in the company. Stock, accounting, bookings. The more two systems have to understand each other, the more work it is.
- More languages. It is not just translating text. It is another version of the whole website that someone has to maintain.
- Content that does not exist yet. If you have neither photos nor texts, they have to be made. We agree in advance what you supply and what I do, so there is no surprise on the invoice.
- Scope that grows as we go. That is why I write the specification. So we both know where the line is.
What brings the price down
- Your copy and photos are ready. Nothing has to be made first, so I can start building straight away.
- Fewer pages. Less work, lower price.
- One language. One version of the website to build and maintain.
- You fill in the content yourself. I show you how, and you put the texts and photos on the site instead of me.
Why I am not the cheapest
Because I do not want to be. A template site for a few hundred euros makes sense if all you need is a business card on the internet. At that price, go ahead and have one — I will tell you so straight and I will not try to change your mind.
I build websites for companies that actually use the site in their business and want it done properly. For the difference you get a solution built around the way your company works, and code that belongs to you. It is not locked up with me, and it is not locked up with a platform you could not leave.
When not to buy a website from me
When you need the site in a week. When you only want to fix an existing WordPress. I do neither, and it is better you know now than after two meetings.
How you get to an exact price
Write and tell me what you need. Briefly is fine. I will get back to you by the next business day and we will go through it. If it turns out that I can help, you get a specification with a specific price. If not, I will say so and I will not push anything on you.
