Article on Motorkáři.cz
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The Realiťačky v Akci logo was the opening act of the full web package. Goal: memorable, different from the typical real-estate visual wave, in clean vector — so it holds at every size, from a favicon to outdoor signage.
Challenge
Czech real-estate brands lean on a similar visual vocabulary — house icons, similar colours, similar fonts. The client wanted a logo that breaks the uniformity without losing credibility. And it had to work everywhere — website, business card, signage, social profile.
Solution
The logo is vector-built with a focus on simplicity and clean forms. No gradients or effects that fall apart at small sizes. It's tuned to the identity of the website I then built — the logo is part of one consistent brand, not a "sticker on top".
Result
The client has a logo that works across media and stands out on a street full of generic real-estate logos. It came as a free part of the web package, so the brand has one author's hand — and a consistent feel.